True or False: Branding is becoming an important primary marketing strategy for airports.

Branding is indeed recognized as an essential primary marketing strategy for airports, which reflects a significant shift in how these transportation hubs position themselves in a competitive market. As airports seek to attract more travelers and differentiate themselves from one another, branding plays a critical role. Through effective branding, airports can establish their identity, communicate their unique offerings, and enhance customer loyalty.

In recent years, airports have begun focusing on their branding to create memorable experiences, promote their amenities, and highlight their accessibility. A well-executed branding strategy can contribute to increased passenger traffic and revenue, so the trend towards adopting branding as a core marketing approach is indeed significant and relevant across various types of airports, not just larger or international ones. The acknowledgment of branding as a crucial strategy reflects its overall importance in the aviation industry, thus making the statement true.