What does the term 'conspicuous' refer to in passenger way finding?

The term 'conspicuous' in the context of passenger wayfinding refers to elements designed to be highly visible and easily noticed by travelers. This typically involves the use of contrasting colors and lighting to ensure that signs and directional cues stand out against their background. By enhancing visibility through these means, passengers can more readily identify and comprehend the information provided, facilitating smoother navigation through an airport or other transit environment.

While detailed and extensive information can be helpful, the emphasis in wayfinding is on ensuring that directions and signs are easily perceptible at a glance. Signs that are easy to overlook would contradict the definition of 'conspicuous.' Additionally, small and intricate text may hinder comprehension and visibility, which is not in line with the goal of effective wayfinding.