What is a common 'don't' when speaking with the media?

When interacting with the media, it is generally advised not to answer questions personally. This common 'don't' stems from the need for professionalism and the importance of representing not just oneself, but the organization as a whole. Personal opinions can lead to mixed messages and potentially damage the organization's credibility or lead to misunderstandings among the audience. By maintaining a focus on the organization's values and messages, rather than individual perspectives, the spokesperson helps ensure that communications remain clear and effective, aligned with the organization's overall communication strategy.

The other options suggest practices that are typically encouraged when dealing with the media. Advising on current events can be beneficial if it aligns with the organization's stance or expertise. Offering transparent communication is generally seen as a strength, fostering trust with the public. Similarly, waiting until off-camera to discuss more sensitive or nuanced topics allows for thoughtful communication and helps maintain a professional image. Thus, avoiding personal answers is crucial to uphold the integrity and clarity in media interactions.