What is a significant benefit of cooperative airline-airport marketing expenses?

The significant benefit of cooperative airline-airport marketing expenses primarily lies in the ability to support the sale of flights to local destinations. When airports and airlines collaborate on marketing initiatives, they can effectively promote specific routes, emphasizing the convenience and accessibility of flights available to local travelers. This joint effort not only raises awareness of flight options but also encourages more passengers to choose these local routes.

By focusing marketing strategies on local destinations, both entities can foster a community connection and boost ticket sales, which in turn can lead to increased revenue for the airport and airline alike. This collaboration is crucial for creating targeted campaigns that resonate with potential travelers, ultimately driving up passenger numbers on the flights being marketed.