What is one of the common incentives used in air service development?

Airport marketing programs are a vital part of air service development because they aim to promote the airport and attract airlines to establish or expand their routes. These programs often include strategies such as advertising campaigns, travel trade shows, and promotional events that showcase the airport's services and facilities. By effectively marketing the benefits of the airport to both airlines and potential passengers, these initiatives play a significant role in encouraging new air services, which can lead to increased passenger traffic and regional economic growth.

In contrast, local community fundraising generally serves to support airport initiatives but is not a direct incentive to attract air service. Increased ticket prices would not be an appealing strategy for attracting airlines or passengers; rather, it could discourage travel. Government regulation changes can impact air service but are not typically used as incentives in the context of air service development. Thus, airport marketing programs stand out as a proactive and common approach to stimulating air service growth.