What role does existing air service play in Air Service Development?

Existing air service plays a significant role in Air Service Development primarily as a marketing tool. When airports or regions promote their existing air service, they leverage it to attract new carriers and additional routes. Demonstrating robust current service can instill confidence in potential airlines about the viability of adding routes.

Furthermore, it can help illustrate demand levels to both airlines and potential customers, paving the way for increased investment in air travel infrastructure. Highlighting existing service offerings allows stakeholders, including local businesses and tourism boards, to showcase their community's connectivity and appeal, making it easier to garner support for service enhancements or expansions.

In this context, the role of existing air service is to position the airport or region as a viable market with proven demand, thus facilitating growth and development in air services.