What should representatives from the airport do while on camera during a media interview?

During a media interview, sticking to prepared talking points is critical for several reasons. Prepared talking points help ensure that representatives convey accurate and relevant information, maintaining the airport's message and positioning during the interview. This focus helps control the narrative and reduces the risk of miscommunication that could arise from spontaneous or unstructured responses.

By adhering to these talking points, representatives can present the airport positively and professionally, aligning their communication with the organization's objectives and policies. This approach also supports consistent messaging across different media interactions, helping to establish trust and credibility with the audience.

Sharing detailed insider information, engaging in casual conversation, or answering all questions openly could lead to situations where sensitive or inaccurate information is released, which could damage the airport's reputation or complicate ongoing operations. Thus, sticking to the prepared talking points is the most effective strategy for ensuring a controlled and professional media appearance.