Which media platform often requests 10-15 second sound bites?

The correct choice is radio because this medium is designed to deliver quick, impactful information that can easily be conveyed in short segments. Sound bites of 10-15 seconds are ideal for radio broadcasts, allowing for concise communication that captures the essence of a story or message. This brevity caters to the audience's desire for quick consumption of content, particularly during commutes or short listening periods.

In contrast, television typically relies on longer segments to provide visual context along with sound, making it less focused on such brief snippets. Newspapers use written text that allows for more detailed exploration of topics, which is fundamentally different from the auditory focus of radio. Social media varies widely in content length but often emphasizes visual and interactive elements rather than the audio format that radio thrives on. Thus, radio’s nature and format make it the most suitable platform for short sound bites.